Is GetResponse good for email marketing?
In today's fast-paced business world, email marketing has become an essential tool for reaching out to customers and building brand awareness. One of the most popular email marketing platforms on the market today is GetResponse. With its wide range of features and tools, it has gained a reputation as one of the best email marketing platforms available. In this review, we will explore the features of GetResponse, user reviews, and pricing plans to determine whether it is the best email marketing platform for your business needs.
GetResponse has been a well-known name in email marketing since the late 1990s. It has evolved from a basic email newsletter service to a robust marketing platform over the past two decades. GetResponse now provides small to midsize businesses with a wide range of capabilities beyond basic email, including landing pages, webinars, automation, and deep analytics.
With email marketing being as relevant as ever in 2024, GetResponse aims to help businesses maximize their email efforts to connect with customers and drive growth. This updated GetResponse review will provide an in-depth look at its key features, interface, integrations, customer support, and pricing models. We’ll highlight who GetResponse is best suited for in the current email marketing landscape as well as any drawbacks businesses should be aware of.
GetResponse packs an impressive suite of email marketing features into its platform. Businesses can do far more than just create and send newsletters.
Email Builder - Easy drag and drop or HTML editor to create professional emails and newsletters. Hundreds of pre-designed templates make it easy to get started.
Automation - Visual workflow builder allows you to create sequences like welcome series, lead nurturing, re-engagement campaigns, and more based on subscriber actions.
Landing Pages - Create custom landing pages and forms to grow your subscriber list, promote events, take registrations, and more.
Webinars - Schedule and host webinars integrated with your email campaigns. Includes polls, Q&As and promotional tools.
Analytics - In-depth metrics allow you to analyze opens, clicks, unsubscribes, shares, engagement, conversions, and more to optimize campaigns.
A/B Testing - Test up to 3 variants of emails to determine optimal content, design, subject lines, and more.
Surveys & Polls - Create multi-question surveys and quick polls to get subscriber feedback and insights.
RSS-to-Email - Automatically convert blog and website posts into newsletters. Saves time for regular content updates.
CRM Integrations - Connect GetResponse subscriber data with many popular CRMs like Salesforce, HubSpot, ActiveCampaign, and others.
Email Deliverability - Advanced tools and expertise for optimal inbox placement and avoiding spam folders.
GetResponse provides all the essential tools SMBs need for creating professional email campaigns with powerful options for automation, landing pages, forms, and analytics. Everything is accessible through an intuitive drag-and-drop visual interface.
Ease of Use
GetResponse earns strong marks for ease of use, especially compared to some over-complicated email marketing platforms. The drag-and-drop editor makes light work of designing email newsletters, landing pages, and forms. Beginners appreciate the ability to quickly customize professional templates.
At the same time, the platform offers plenty of advanced options under the hood for savvier users. You can tweak HTML, CSS, and scripts or integrate dynamic content. Automation workflows have settings for filters, delays, limits, goals, and triggers that add sophistication.
Most common email marketing tasks like creating segments, A/B testing, and analyzing campaign metrics are straightforward within GetResponse’s visual interface. You won’t need any coding skills.
The platform could use some interface updating in places. Certain menus and options feel a bit dated compared to slicker platforms like Mailchimp or ConvertKit. But overall, GetResponse does a great job at avoiding interface clutter and keeping you focused on the task at hand.
GetResponse plays nicely with many other tools and platforms businesses use making it fit cleanly into your tech stack.
For ecommerce stores, it integrates with all the major shopping carts like Shopify, WooCommerce, Magento, PrestaShop, and BigCommerce. Syncing customer purchase data makes segmenting and personalizing email campaigns easier.
Popular CRM platforms like Salesforce, HubSpot, ActiveCampaign, Keap, Zoho CRM, and Pipedrive can be connected to GetResponse for shared contact data and campaign insights.
Webinar platforms like GoToWebinar, WebinarJam, EverWebinar, and Demio can be integrated to promote live events to your email list and track engagement.
Other integrations include online course platforms Teachable and Thinkific, SEMrush for keywords, and social media scheduling apps like Buffer and Hootsuite.
With its API and Zapier integration, GetResponse can connect with hundreds of other apps. You can build custom integrations using webhooks and RSS feeds as well. Overall, it covers the major apps most small businesses will need.
Every email marketer knows deliverability is hugely important for email success. If your emails don’t reach the inbox, nothing else matters.
GetResponse consistently earns positive reviews for its inbox placement and lack of deliverability issues from customers. The company employs a dedicated team of deliverability experts who actively monitor international ISP and spam policies.
Advanced email authentication methods like SPF, DKIM, and DMARC improve deliverability. Granular blocks and allowlists give you control over your sending reputation. Real-time alerts notify you of any deliverability problems.
For new users, GetResponse has an initial send limit of 1,000 emails daily to gradually build up your IP reputation. This limit can be raised over time by showing good practices. Long-time customers can send millions of emails monthly with excellent inbox placement.
GetResponse claims an industry-leading inbox placement rate of 99.9%. For any business relying on email as a primary marketing channel, GetResponse delivers great peace of mind.
One of GetResponse’s biggest advantages is its robust automation capabilities. Many basic email providers still lack intuitive ways to create multi-step workflows and campaigns.
With GetResponse, you can design sequences like:
Welcome series for onboarding new subscribers
Abandoned cart or failed payment follow-ups for ecommerce stores
Lead nurturing tracks with content for prospects
Re-engagement campaigns for inactive subscribers
RSS-triggered campaigns that react to new blog posts
Post-webinar follow-ups and replays
The drag-and-drop workflow builder makes it easy to set up triggers, filters, time delays, limits, goal tracking, and branching logic. You can get quite advanced with automation scenarios to target subscribers and adapt to their behaviors over time.
Automation is included even at GetResponse’s basic pricing tier, unlike some competitors that charge extra. The visual workflow builder is also more intuitive than platforms relying on complex text-based rules for automation.
For businesses that can’t dedicate time to sending out timely one-off emails, automation is a fantastic set-it-and-forget-it way to engage subscribers.
Diving into campaign analytics is crucial for improving your email marketing results over time. GetResponse offers powerful analytics both within campaigns and across your account.
Within each campaign, you can view opens, clicks, unsubscribes, spam complaints, shares, goal conversions, and revenue directly generated. Segments and A/B tests give you comparative metrics to see what worked.
Account-wide reporting provides high-level insights on your email program. See your top campaigns, most engaging subject lines, most popular links, subscriber growth, sales revenue generated, and subscriber engagement over time.
GetResponse recently added predictive analytics that use machine learning to estimate your unsubscribe rate, CTR, and other metrics before you send. This helps optimize your approach.
The analytics have extensive filtering options and the ability to export reports. For most use cases, GetResponse provides the email marketing analytics needed without going overboard. They won’t replace a dedicated business intelligence tool, but you won’t be lacking essential reporting either.
GetResponse provides multiple options for customer support when you need assistance. There is email support, live chat, phone support, and an online ticketing system. Support is available around the clock.
The company maintains an extensive knowledge base and library of tutorials, how-tos, and guides that address common customer issues. Answers to basic questions about using GetResponse can often be found here without needing to contact support.
Users mention positive experiences with GetResponse’s customer support team. Questions get resolved promptly and support agents seem knowledgeable about the platform's features and nuances.
Between the 24/7 live chat, helpful knowledge base, and active user forum, most businesses should be able to get timely support. GetResponse customer support scores well above average for software companies.
Pricing and Plans
One of GetResponse’s biggest selling points is its affordable and straightforward pricing structure. Plans start at just $15 per month for up to 1,000 subscribers. There are no long-term annual contracts required.
Here is an overview of GetResponse’s three core pricing plans:
Basic - $15/mo for up to 1,000 subscribers
Plus - $49/mo for up to 10,000 subscribers
Professional - $99/mo for up to 25,000 subscribers
Higher tier plans mainly offer more contacts, higher send limits, and additional marketing automation workflows. Core features like email building, templates, forms, and webinars are included in all plans.
Compared to other email marketing platforms, GetResponse packs an impressive amount of value into its entry-level pricing.The basic plan won’t work